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Did you know that one of the steps in your skincare could damage your skin barrier? Do you know which one it is? It’s skin cleansing! Every cosmetic on the market formulated to clean has surfactants (surface acting agents), which are the ingredients responsible to clean along with other functions in a formulation. The positives […]

Welcome to the first installment of our series, deceptive marketing claims, where we will be discussing deceptive marketing claims perpetuated in the cosmetics industry. You may have encountered brands saying their product is “chemical free” or their product doesn’t contain toxic chemicals. Both of these marketing claims causes concern or worse, fear among consumers over